When 85% of the Commonwealth government uses their technology to improve the way their HR teams hire, onboard and evaluate performance, Acendre knew if they could get in the room, they could make the sale. But with their sales teams finding it harder to make that initial contact through cold calling or standard advertising, Acendre wanted an avenue for sales to continually engage with Government and Education prospects, allowing relationships to build and sales opportunities to be found.
12 week campaign
41 targeted accounts reached
$800,000 in opportunity uncovered
16x potential ROI